Regional Manager LATAM - iGaming Lead Generation

• Own the LATAM P&L, SEO and player acquisition from the ground up
• Competitive package with high-performance incentives
• Hybrid in Malta, with weekly office attendance

On behalf of our client, a leading Tech & Digital Services Provider in the iGaming Industry, we are looking for a Regional Manager LATAM - iGaming Lead Generation.

You will spearhead a greenfield expansion into the LATAM market for the lead generation part of the company: building regional authority in search across key Spanish-speaking territories, driving player acquisition and holding full P&L responsibility as the business scales country by country. If you thrive in high-ownership environments where execution speed matters more than corporate bureaucracy, this is your arena.

Details
Location: Malta
Working model: Hybrid, with weekly office attendance
Industry: iGaming

Key Responsibilities

• Market Ownership & P&L: Take total ownership of the LATAM region’s P&L, revenue targets and budgeting
• Content & Editorial Leadership: Manage, mentor, and scale a team of remote content creators, copywriters, and SEO specialists. Ensure the assets (sites) deliver unmatched value, local nuance, and top-tier search visibility across target jurisdictions.
• Strategic Expansion & Localization: Conduct deep-dive market research into regional gambling cultures, localized payment preferences, and player behaviors to tailor our brand positioning country by country.
• KPI Reporting: Serve as the primary bridge between regional operations and our HQ, delivering transparent reporting on KPIs, ranking movements, and revenue growth.
• Lead Generation & Acquisition Mastery: Drive high-intent traffic and optimize conversion funnel to maximize player lifetime value (LTV) and Cost Per Acquisition (CPA) efficiency for our iGaming operator partners.
• Regulatory & Compliance Navigation: Keep a close pulse on the evolving regulatory and tax landscapes for online gambling and (affiliate) marketing across the region, establishing local legal and compliance frameworks as necessary.
• Operational Execution (“Can-Do” Attitude): Roll up your sleeves. In this greenfield phase, no task is too small. You will bridge high-level strategy with day-to-day execution, ensuring our web assets run flawlessly and content ships on schedule.

Requirements

• Regional Market & Linguistic Mastery: Native Spanish speaker from LATAM with a deep cultural, economic, and digital familiarity with key Latin American markets, coupled with professional proficiency in English.
• Minimum 3+ years of experience in a senior leadership or senior operational role within the iGaming industry, with a proven, deep understanding of digital lead generation, SEO affiliate models, and performance marketing. (We welcome established leaders as well as high-performing senior operators who have the managerial chops and are ready to step up into their next big challenge).
• Content & Team Management: Demonstrated success in building, managing, and inspiring high-performing content and editorial teams that create localized, high-converting iGaming content.
• Education & Background: Bachelor’s degree from any university (or equivalent hands-on professional experience where track record speaks louder than formal credentials). Backgrounds in Business, Marketing, Communications, Economics, or related fields are welcomed, but real-world execution in digital growth is what we value most.
• The “Hustle” Factor: A true entrepreneurial, “can-do” mindset. Comfortable with ambiguity, ambiguity-to-structure building, and a non-9-to-5 work ethic suited for a high-growth startup phase.

What’s on offer

• Competitive remuneration package with high-performance incentives

For a confidential discussion regarding this opportunity, please contact Kristoffer Parkhagen at kristoffer.parkhagen@boston-link.com or +356 9999 8469.