Head of Performance & Growth Marketing

Barry Malone
Job Ref
  • Experienced in affiliate marketing, PPC, social media, and SEO a must.
  • Online Gambling background working with leading tech focused companies
  • Analytical acumen, capable of interpreting datasets to drive acquisition rates
**This role can be based Fulltime Remote**
Our client is a product and tech-focused gaming company operating multiple brands in the Irish gaming market. This project will offer the opportunity to join a small team at the ground level with the fast-paced and exciting environment of a start-up coupled with the experience, security and leadership of an established business which has been in operation for over 40 years. The role will have responsibility for scaling profitability in existing core markets and getting to profitability in new markets. . The company need someone passionate about improving performance and delivering change with a data focused approach. You will be expected to include all key variables when calculating ROI.
Key Responsibilities:
  • Formulate and implement a holistic performance marketing strategy spanning PPC, SEO, social media, and affiliate marketing channels.
  • Monitor market trends, adjusting strategies to optimize ROI across regulated and unregulated iGaming markets.
  • Collaborate with cross-functional teams to align marketing strategies with overarching business objectives.
  • Supervise the allocation and optimization of marketing budgets to ensure efficient expenditure across all channels.
  • Utilize data analytics to evaluate and report on campaign performance, driving data-driven decisions to refine future strategies.
  • Remain updated on industry trends and technologies, incorporating innovative approaches to bolster acquisition and retention efforts.

  • Minimum of 3 years' experience in the iGaming industry, with proficient knowledge of regulated and unregulated markets (B2C).
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proficiency in all digital marketing channels, with a focus on reporting ROI across various platforms. Experience in affiliate marketing, PPC, social media, and programmatic media is essential, with SEO expertise being advantageous.
  • Strong analytical acumen, capable of interpreting intricate data to inform strategic decisions.
  • Exceptional leadership and communication abilities, coupled with prior experience in team management and motivation.
  • Demonstrated success in devising and executing impactful marketing strategies, resulting in tangible business growth.

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