Campaign Specialist

Anthony Murphy
Job Ref
  • Executing global campaigns for Casino, Live Casino, & Sports products
  • Minimum of 2 years of experience in a similar position is required
  • Awesome perks offered
Our client, established in 2012, has been at the forefront of iGaming industry innovation.

In the role of Campaign Specialist, you will report to the Conversion and Retention Manager (Global) and be responsible for executing global campaigns for Casino, Live Casino, and Sports products in local markets. This involves working closely with the local market Managing Director to ensure alignment with market needs.

We are currently seeking 3 Campaign Specialists, each focusing on one of the following markets: Canada (&ROW), UK, and Nordics (Finnish).

Key Responsibilities:
  • Localising the global calendar;
  • Detailed briefing on local campaigns;
  • Analysing local campaign performance;
  • Conducting market/competitor analysis;
  • Developing and managing a central commercial strategy;
  • Ensuring adaptability of the strategy for local markets;
  • Optimising the efficiency and effectiveness of commercial operations.
  • Ideating campaign concepts;
  • Monitoring overall campaign performance;
  • Conducting briefings for local campaigns;
  • Managing the execution process of campaigns;
  • Developing and executing customer retention strategies;
  • Leveraging integrated campaign tools and tech for efficient CRM marketing;
  • Designing and executing comprehensive campaigns, including bonuses and ROI analysis;
  • Collaborating with Business Intelligence for a data-driven approach.
  • Ensuring campaign quality and proofreading;
  • Monitoring competitors' CRM activities and reporting findings;
  • Bringing fresh ideas to enhance client engagement;
  • Overseeing key database metrics and proposing improvements;
  • Following established Central processes and suggesting refinements.
  • Minimum of 2 years of experience in a similar positions;
  • Marketing or business degree is a pluss
  • Proficient in written and spoken Englishs
  • Local market knowledge (Spain, Canada, UK, Nordics)s
  • Minimum 2 years of CRM or online/multi-channel marketing experiences
  • Strong analytical and data skills, with budget management experience.
Personal Profile:
  • High level of personal ownership and proactivity;
  • Teamwork approach, able to openly share and discuss information and opinions;
  • Highly developed time management and organisational skills;
  • Strong attention to detail, thorough, and extremely curious about the business;
  • Developed ability to communicate clearly and effectively at all levels.
  • Effective management of bonus spend;
  • Minimising customer churn rates;
  • Increase the number of unique depositing players.
  • Flexible national holidays and up to 4 weeks Work From Anywhere;
  • Access to tools and platforms for professional development;
  • Training courses for continuous learning;
  • Diverse and inclusive team with colleagues from over 45 countries;
  • Social events for building strong relationships.
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Anthony Murphy
Senior Consultant
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