Deep knowledge of Sportsbook Product and Sports Trading is needed!
What you will be doing
Own sportsbook data and insight and establish yourself as the primary point of contact for sportsbook data.
Support the integration of data from feed providers with the Rootz platform.
Maintain data quality assurance by monitoring the data and establishing reconciliation processes.
Establish relevant KPIs for monitoring sportsbook performance.
Visualise these performance metrics in the form of insight dashboards to be used by end users to make data driven decisions.
Develop player segmentation models and integrate them with existing automation processes on our platform.
Support the CRM team by analysing customer data, identifying trends, and recommending targeted marketing strategies to enhance player engagement and retention and optimise bonus costs.
Support the sportsbook team with any adhoc data requests.
Skills and Experience Required
A minimum of 2 years experience in a similar role.
Deep knowledge of Sportsbook Product and Sports Trading.
Excellent SQL Skills.
Previous Experience with odds feed providers.
Profound understanding of variables impacting Sportsbook profitability.
Experience with dashboarding tools.
Strong communication with business stakeholders and external providers.
Experienced in gap analysis and defining requirements.