Head of User Acquisition

• Previous experience in managing complex acquisition strategies and delivering
• (4-5 years) in user acquisition, growth marketing, or performance marketing
• US iGaming experience is a must

The Head of User Acquisition will be responsible for driving user acquisition strategies and campaigns to grow our customer base. The Head of User Acquisition will work alongside the Head of Customer Retention, both reporting to the Head of Marketing, to optimize the customer lifecycle and maximize customer value.
 
Responsibilities:
• Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth
for our daily fantasy pick’em and sportsbook products
• Collaborate with the Head of Marketing to establish clear acquisition goals, budgets, and key performance indicators (KPIs) for measuring campaign effectiveness
• Identify and evaluate target audience segments, market trends, and competitive landscapes to optimize user acquisition efforts
• Utilize a data-driven approach to monitor and analyze campaign performance, identifying areas of improvement and implementing actionable strategies for optimization
• Manage and optimize user acquisition channels, including paid social (Meta, TikTok, Snapchat, Twitter/X,
etc), display, and affiliate/partnerships
• Collaborate with internal creative and content teams to develop compelling ad creatives, landing pages, and marketing assets that resonate with target audience
Conduct regular A/B testing and experimentation to improve campaign performance and identify opportunities for scaling user acquisition efforts
• Stay up-to-date with industry best practices, emerging trends, and new user acquisition technologies/tools, recommending innovative strategies to gain a competitive edge
• Establish strong working relationships with external agencies, vendors, and partners to maximize user
acquisition results
• Prepare regular reports and presentations on user acquisition performance, presenting insights, recommendations, and progress against goals to senior management
 
Qualifications:
• Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
• Proven experience (4-5 years) in user acquisition, growth marketing, or performance marketing, preferably within the online gambling or gaming industry
• Strong understanding of digital and traditional marketing channels and platforms
• Proficient in utilizing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance
• Demonstrated ability to develop and execute successful user acquisition strategies, delivering
measurable results and driving business growth
• Data-driven mindset with the ability to analyze complex datasets, draw actionable insights, and make data-backed decisions
• Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously
• Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders
• Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up to-date with industry trends and best practices
• Passion for the online gambling industry and a customer-centric mindset
 
As a dynamic start-up poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a
collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment!