- Reporting to: Chief Marketing Officer
- Minimum 3 years of experience in marketing analysis
- Great company benefits offered
As a
Marketing/Data Analyst, you'll be instrumental in shaping our client's marketing strategies through data-driven insights. Your role involves tracking and analyzing lead generation, conversion rates, and overall customer journey to optimize marketing tactics and drive growth.
Key Responsibilities:- Design and implement tracking systems for marketing activities across various channels and platforms.
- Analyze data on leads, conversions, website traffic, and customer engagement to identify trends and opportunities.
- Create detailed reports and dashboards to provide insights into KPIs, marketing effectiveness, and customer behavior.
- Collaborate with teams to refine lead qualification processes and improve sales funnel efficiency.
- Develop and monitor performance metrics, providing regular updates to the marketing team and senior management.
- Conduct A/B testing on marketing campaigns to improve conversion rates and other key performance indicators.
Requirements:- Bachelor’s degree in Marketing, Statistics, Computer Science, or related field.
- Minimum 3 years of experience in marketing analysis or similar role, preferably in fintech or financial services.
- Strong analytical skills with attention to detail and accuracy.
- Proficiency in data analytics tools (e.g., Power BI, Google Analytics, Tableau, SQL) and CRM systems.
- Knowledge of digital marketing principles and SEO strategies.
- Excellent communication skills to convey insights to technical and non-technical stakeholders.
- Proactive, critical thinker with problem-solving abilities in a fast-paced environment.
Company Benefits:- Embrace a culture of growth and performance in an international environment that fosters learning and achievement.
- Access top-tier training and certifications to propel your career forward through cross-functional projects and learning opportunities.
- Engage in activities that promote genuine connections and a sense of belonging.
- Receive competitive compensation aligned with your experience, supplemented by performance bonuses to recognize your contributions.