- A leading fintech company
- Proven experience in marketing management required
- Develop & execute a comprehensive marketing strategy
Join our client, a leading fintech company at the forefront of revolutionizing the trading and investing landscape. We're expanding into the Latin American market and seeking a dynamic Head of Marketing to drive growth initiatives in the region.
Role Overview:
As the
Head of Marketing for Latin America, you'll be pivotal in establishing our client's brand and accelerating its market presence throughout the region. Initially, you'll manage campaigns hands-on, collaborating closely with freelancers and agencies. As our presence grows, you'll transition to building and leading a local marketing team. This role demands a strategic thinker with a hands-on approach and the agility to adapt to evolving market dynamics.
Key Responsibilities:- Develop and execute a comprehensive marketing strategy for the Latin American market, aligned with global objectives.
- Manage campaigns hands-on initially, working closely with freelancers and external agencies.
- Strategically allocate budgets for campaigns and partnerships.
- Build and manage a local marketing team as business scales.
- Adapt global initiatives to fit local market nuances and preferences.
- Cultivate relationships with local media, influencers, and partners to enhance brand visibility.
- Analyze marketing metrics to optimize strategies and report on ROI.
- Provide leadership to the marketing team, ensuring alignment with company goals.
What do you have to Offer?- Proven experience in marketing management, ideally in fintech or financial services, with 3-5 years in leadership.
- Strong understanding of the Latin American market, particularly Chile.
- Fluency in Spanish and English is essential.
- Experience with in-house teams and external agencies/freelancers.
- Excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with a hands-on approach and a track record of delivering measurable results.
- Ability to thrive in a fast-paced, dynamic environment.
Company Benefits:- Culture of growth and excellence within an international environment.
- Access to premier training and certifications for career advancement.
- Engaging activities fostering authentic connections.
- Competitive compensation with performance bonuses.